October 3, 2008

Writing A Press Release and My New Read...

Extra, Extra!!!

I just wrote my first press release for the BOGO Sale I'm organizing for the EtsyKids Street Team this fall. I'll be submitting it to The Storque on Monday, Etsy's online publication. Wish me luck!!
10 Tips You Can Use To Write A Press Release
1. Make sure the information is newsworthy.

2. Tell the audience that the information is intended for them and why they should continue to read it.

3. Start with a brief description of the news, then distinguish who announced it, and not the other way around.

4. Ask yourself, "How are people going to relate to this and will they be able to connect?"

5. Make sure the first 10 words of your release are effective, as they are the most important.

6. Avoid excessive use of adjectives and fancy language.
7. Deal with the facts.

8. Provide as much Contact information as possible: Individual to Contact, address, phone, fax, email, Web site address.

9. Make sure you wait until you have something with enough substance to issue a release.
10. Make it as easy as possible for media representatives to do their jobs.

Info provided by PRW

And My New Read ...

Dry? Yes, but hopefully uber helpful in the weeks to come!!


Beck said...

Blogger drives me nuts with it's funky spaces and random reformatting. Grrr burger I tell you!

LeaKarts said...

You are so awesome! Good luck with the press release!! It is one of those things that has been on my list for far too long....

gillberk said...

First up, look for major changes in the dynamic at The Pie Hole as Olive--bursting at the seams from knowing the truth about Chuck's parentage is placed in a convent by said Lily, where she encounters not only a truffle-sniffing pig named Pigby but also a wonderful Sound of Music parody.